Understanding URL Parameters and Their Role in Video Tagging
🚫 Restrictions: Tagging is not available on the Free plan—to gain access, you will need to upgrade to any of our paid plans.
What Are URL Parameters?
URL parameters, also known as query strings, are key-value pairs appended to a URL after a ?. They allow websites to pass information dynamically, enabling tracking, customization, and automation. Each parameter is separated by an & symbol, and they can be used for various applications, such as identifying users, storing preferences, and triggering actions within a platform.
Example: A basic URL with a parameter looks like this:
http://[email protected]
Here, email is the key, and [email protected] is its assigned value.
Video Tagging and URL Parameters
Video tags can be triggered at specific times during video playback. This powerful feature enables various automation strategies, such as:
Sending an email to a user who watches a video until the end.
Adding a user to a specific email campaign after they reach a certain point in the video.
By default, every video tag passes the user_id and email fields. However, to properly utilize tagging, you must include these fields explicitly within the Field Name section of the tag.
How to Pass Parameters in a URL
To ensure proper data capture, URL parameters must be correctly formatted.
For instance, if your website is http://example.com, and you want to pass an email value, your link should look like this:
http://[email protected]
You can also pass custom field values when the video tag is fired. For example, if you have a custom field named customField123, your URL would be:
http://example.com?customField123=something
To pass both email and a custom field, your URL should be structured like this:
http://[email protected]&customField123=something
Special Instructions for ClickFunnels Users
ClickFunnels does not pass form values through the URL by default. To enable this functionality, you must follow additional steps. You can find a detailed guide on setting this up in ClickFunnels here.
Alternatively, CF Pro Tools offers a feature called CF URL Email Replacer, which captures an email address from an opt-in form and appends it to the URL on the next page.
You can access more information on CF Pro Tools here.
Learn how to set up and use the CF URL Email Replacer here.
CRM Integration: Ensuring Accurate Field Tagging
When passing data to your CRM, the field tag must match the exact naming convention used in your system. For example, if your CRM identifies contacts using contact_id, you must use the same field name in the URL to ensure proper tagging.
Common field identifiers include:
Email address (must be unique per user)
Contact ID (or variations like
contact_iddepending on your CRM’s nomenclature)
For advanced tagging methods, refer to our Player Documentation.
Automating Tagging with Zapier
To integrate video tags with Zapier, follow our step-by-step guide: How to Set Up the Zapier Integration.
By leveraging URL parameters effectively, you can enhance your video tracking, automate workflows, and streamline user interactions for a more dynamic experience.
For additional questions, feedback or assistance please feel free to reach out directly to support at [email protected]. 😊