Tracking video performance is essential for optimizing engagement, conversions, and revenue. This guide breaks down how each metric in Vidalytics is calculated so you can confidently interpret your data.
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Metrics Breakdown
1. Plays
The total number of times your video has been watched.
If autoplay is enabled, a play is counted as soon as the video starts playing.
If a viewer unmutes and restarts the video while autoplay is still on, the play count remains 1.
2. Play Rate
The percentage of sessions where your video was played.
Formula:
(Successful Plays / Total Sessions) x 100
A successful play is when a viewer starts playback within a session.
Example: If your video had 3 sessions and was played in 1 session, the play rate would be 33%.
3. Unique Plays
The number of times your video has been watched, excluding repeat viewers.
4. Engagement
The average percentage of your video that viewers watch.
Formula:
(Total Watched Time) / (Total Watches × Video Length)
Example Calculation:
Total Watched Time: 100 minutes
Total Watches: 20
Video Length: 10 minutes
Engagement: (100) ÷ (20 × 10) = 50%
This means, on average, viewers are watching half of your video.
5. Conversions
The total number of viewers who completed a desired action (e.g., opt-in, purchase, sign-up) after watching your video.
6. Conversion Rate
The percentage of viewers who converted.
Formula:
(Conversions / Unique Plays) × 100
7. Average Order Value (AOV)
The average revenue per conversion.
Formula:
(Total Revenue) ÷ (Total Conversions)
You set the revenue per conversion when creating a new conversion.
8. Revenue
The total income generated by this video, is based on the conversion values you assigned.
9. Unmute Rate
The percentage of viewers who actively unmute your video.
How We Count an Unmute:
For Videos with Smart Autoplay (SAP) Overlay:
If the user clicks the overlay, the video restarts with sound and is counted as unmuted.
If the video autoplay with sound, it is counted as unmuted.
If the viewer does not interact, the video remains muted and is not counted as unmuted.
For Videos Without SAP Overlay:
If the user clicks Play, the video is counted as unmuted.
If the video remains muted and is not clicked, it is not counted as unmuted.
Bonus Tip
Want to calculate your video's total watch time? Use this formula:
Plays × Engagement × Video Length
10. Bounce Rate
The percentage of viewers that stick less than 5 seconds on the video, and no CTA or Play Gate action are triggered.
Ready to Unlock Deeper Video Insights?
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Note: Please consider that Data is shown in UTC time, and is updated approximately every 2 hours. It may not reflect real-time changes.
For additional questions, feedback or assistance please feel free to reach out directly to support at [email protected]. 😊