### 1. Plays

Total number of times your video has been watched.

### 2. Play Rate

How often your video was played compared to how often it was shown. It is calculated from all session hits:

**successful play / sessions**

If someone in his session has started playback, it is counted as 100%. If there were two sessions and only one playback, then it is 50%.

*Example:* 33% indicates that there were 3 sessions from which only one has played.

### 3. Unique Plays

Total number of times your video has been watched, excluding repeat viewers.

### 4. Engagement

This is the average of the overall engagement of your video. The formula is:

**engagement = totalWatchedTime / (totalWatches * videoLength)**

(total watched time is a summary of all watches from everyone)

Note: Sessions are when the video is loaded. It is similar to Google Analytics when they tell you your site has had a number of sessions- which refers to the times your page was loaded.

### 5. Conversions

These are the number of people who converted for this video. I.e. the number of viewers who completed the desired action for this video (opt-in for your list, bought your product, etc.)

### 6. Conversion Rate

This is the percentage of people who have converted of the total people that have watched your video.

To calculate it, we use a simple formula:

**(Conversions x 100) / Total Views **

### 7. Average Order

This is the total revenue (you set the revenue per conversion when you're creating a new conversion) of all conversions divided by the total number of people who converted.

### 8. Revenue

Total income calculated for this video, based on the conversion value you gave your conversion when you created it.

### Tip!

You can calculate your video's total watch time by using this formula:

**[plays] * [engagement] * [video length]**