Please note: The stats page is not available on the Free plan, to gain access you will need to upgrade to one of our paid plans!
1. Plays
Total number of times your video has been watched.
*Note: If autoplay is on, a play counts as soon as the video starts playing. Even if the viewer unmutes and restarts the video while autoplay is still on, the play count remains 1.
2. Play Rate
The play rate is the percentage of sessions where your video was played. It's calculated by dividing the number of successful plays by the total number of sessions.
successful plays / sessions
A successful pay occurs when someone in their session begins playback.
Example: if there were three sessions and only one played the video, the play rate would be 33%
3. Unique Plays
Total number of times your video has been watched, excluding repeat viewers.
4. Engagement
This is the average of the overall engagement of your video. The formula is:
engagement = totalWatchedTime / (totalWatches * videoLength)
(total watched time is a summary of all watches from everyone)
Example:
Total Watched Time: 100 minutes (the combined time all viewers spent watching your video)
Total Watches: 20 times (your video has been watched 20 times)
Video Length: 10 minutes
Engagement =
Total Watched Time /
Total Watches×Video Length
Engagement =
100 minutes / 20 × 10 minutes
Engagement =
100 / 200
Engagement = 0.5
So, in this example, the engagement would be 0.5 or 50%. This means that, on average, viewers are watching half of your 10-minute video.
*Note: Sessions in the context of video analytics refer to instances when the video is loaded. This concept is akin to Google Analytics, where 'sessions' indicate the times your webpage was loaded.
5. Conversions
These are the number of people who converted for this video. I.e. the number of viewers who completed the desired action for this video (opt-in for your list, bought your product, etc.)
6. Conversion Rate
This represents the percentage of viewers who have converted out of the total number of people who watched your video.
To calculate it, we use a simple formula:
(Conversions x 100) / Unique Plays
7. Average Order
This is the total revenue of all conversions divided by the total number of people who converted.
*Note: you set the revenue per conversion when you're creating a new conversion
8. Revenue
Total income calculated for this video, based on the conversion value you gave your conversion when you created it.
9. Unmute Rate
This is how often users unmute a video. We only count a video as ‘unmuted’ in the following cases:
- The smart autoplay overlay to unmute the video is clicked
- The ‘Play’ button on the Control Bar is clicked
- The Volume button on the Control Bar is clicked
Tip!
You can calculate your video's total watch time by using this formula:
[plays] * [engagement] * [video length]