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Zapier is a powerful automation tool that connects different applications through open APIs, enabling seamless data transfer and workflow automation between platforms.
How Zapier Works
Zapier functions as an intermediary between two applications, where one app provides "triggers" that activate "actions" in another app.
For example, if you want to tag viewers in your CRM based on how much of a Vidalytics video they have watched, you can set up the following Zap:
Trigger: A specific watch event occurs in Vidalytics (e.g., a viewer watches up to a certain time of a video).
Action: Apply a tag to the viewer inside your CRM (provided your CRM integrates with Zapier).
Why Use Zapier with Vidalytics?
Zapier helps you elevate your marketing automation by enabling advanced audience segmentation and personalized engagement. Here are a few key use cases:
Retargeting Based on Watch Time: Tag viewers who have watched up to your offer section and direct them to a dedicated sales page.
Custom Follow-Ups: Tag viewers who watched an entire video and send them to a new video or remarketing campaign.
Seamless CRM Integration: Automatically track and update viewer engagement in your CRM without manual intervention.
The possibilities for automation with Zapier are virtually limitless!
Getting Started
To set up your Vidalytics and Zapier integration, follow the steps outlined in our Zapier Setup Guide HERE!
For additional questions, feedback or assistance please feel free to reach out directly to support at [email protected]. 😊