--- title: Video Stats description: Understanding Video stats, metrics and segments. Unlocking Insights from Your Video Performance. --- [Skip to content](https://help.vidalytics.com/video-stats#main-content) English Show submenu for translations ![Logo Inline Blue](https://help.vidalytics.com/hs-fs/hubfs/Logo%20Inline%20Blue.png?width=200&height=29&name=Logo%20Inline%20Blue.png) Open main navigation Close main navigation - English Show submenu for translations - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Vidalytics Knowledge Center](https://help.vidalytics.com/?hsLang=en) 2. [Analytics & Metrics](https://help.vidalytics.com/analytics-metrics?hsLang=en) 3. [Vids Stats](https://help.vidalytics.com/analytics-metrics?hsLang=en#vids-stats) # Video Stats ## Understanding Video Stats, Metrics and Segments. Unlocking Insights from Your Video Performance. Having the **right information at the right time** is essential to making confident decisions and ensuring your **Video Sales Letters (VSLs)** deliver results. That's why we’ve made it easy: you get all the critical data you need, right within your **Video Stats** dashboard. ​ 👉 **CLICK HERE for a quick walkthrough of your Video Stats:** [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/Video+Thumbnail+KB-May-12-2026-11-42-39-5138-PM.png)](https://preview.vidalytics.com/vid/uWyBvTsdALWDcTcs) The **Metrics View** is your command center for understanding how your video performs. In this section, you’ll find a clear, data-driven overview of the most relevant metrics for your content. At the top right corner, you can set a specific **time frame** to analyze these metrics, allowing for precise tracking and better insights over time. **Note:** Currently, our reports are displayed in the UTC timezone. Stats take at least 2 hours to update on our platform. #### **Key Metrics at a Glance** - **Audience** - **Conversions** - **Skip Heatmaps** - **Rewind Heatmaps** #### **Audience** The **Audience** metric tracks how many viewers are watching your video during a specific period and at specific timestamps. This allows you to pinpoint exactly when viewers are dropping off, so you can make strategic adjustments to retain attention. For example, you can clearly see how many viewers reach your offer section—and how many leave immediately afterward. This is incredibly valuable when evaluating the effectiveness of your message or call to action. #### **Conversions** **Conversions** are tracked using our built-in conversion tracking feature. [Learn more about conversions here](https://26027788.hs-sites-eu1.com/what-is-a-conversion-vidalytics-knowledge-base?hsLang=en). Similar to audience data, this metric tells you how many viewers completed a desired action—such as making a purchase—within a given time frame and video timestamp. This is crucial data. It reveals exactly *when* your viewers begin to convert. By visually analyzing how your **audience** and **conversion** metrics intersect, you can make more informed decisions about the structure and timing of your Video Sales Letter (VSL). *See the example below where the audience graph intersects with the conversion graph.* [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/Metrics+Video+Stats+KB.gif)](https://downloads.intercomcdn.com/i/o/i6av6kys/1491069009/df0f512e6d15140a8e4a8104e8f7/Metrics%2BVideo%2BStats%2BKB.gif?expires=1778631300&signature=4f9e0e6186bd16ab8dc1064f307442ac8285edba3f9775ea72ffe25f7c317f63&req=dSQuF8l4lIFfUPMW1HO4zfzPHHnhbtgc2ZFLahUb6SuQ58uroR%2FD%2FyFDgKmU%0Ah73UoQDUF8YzxMdA6jE%3D%0A) #### **Skip & Rewind Heatmaps** **Heatmaps** are one of the most visually insightful tools in the Metrics View. They show you exactly which parts of your video are being **skipped** or **rewound**, using color intensity to indicate viewer behavior: - **Brighter and more intense colors** = higher activity (more skipping or rewinding) - **Lighter or less intense colors** = lower activity Understanding these patterns helps you spot key engagement signals. For instance, if viewers consistently **skip over** your offer section, you might need to rework how it’s presented. If they **rewind before the Call to Action**, that could signal interest or confusion—both of which are actionable insights. #### **Segments** Below the Metrics sections and graph you'll find your Segment data of your video. Segments included by default are: - **Plays:** The number of times the video has been watched, including autoplays, partial watches, and repeats. - **Play Rate:** The percentage of unique viewers who have the video played, including autoplays. - **Unique Viewers:** The number of viewers who watched the video at least once (excludes multiple views by the same person). - **Avg % Watched:** The percentage of your video content that is being watched on average. - **Impressions:** The number of times the video player was loaded on a web page. - Unmute Rate: The percentage of views that were unmuted, including unmutes with Smart Autoplay. - **Avg. Order:** The average amount of money spent on orders completed after watching this video. - **Revenue:** Total spending on orders after watching this video, based on default values in Conversions settings or dynamic values passed via the Conversion code. - **Conversions:** The total number of conversion actions completed after watching this video, within your conversion window. - **Opt-Ins:** Play Gate Submissions. - **Opt-In Rate:** Play Gate Submissions / Play Gate Displays. - **Conv. Rate:** The percentage of viewers who take a conversion action out of the total number of unique viewers. - **Bounce Rate:** % of Plays with less than 5 seconds watch time, and no CTA or Play Gate action. Note: the data is available starting from May 2024. *See the example below how to add additional segments to your grapgh.* [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/Segments-2Bkb-2B.gif)](https://downloads.intercomcdn.com/i/o/i6av6kys/1491098596/6f6cb71888fbfdc3b8503e81c56c/Segments-2Bkb-2B.gif?expires=1778631300&signature=771257fad20add44319c691eb2cf7594d715f4fbfe9c6689e2cd5ce773b61bec&req=dSQuF8l3lYRWX%2FMW1HO4zXsQD6l%2FwAlbp1Zt%2Bks9ztGiCVMSuY4byFrgLT1d%0A8GgD6kzbaT1QGSoFeGc%3D%0A) You can add additional segments to your video and see them visually represented in the graph as shown in the video walkthrough. You also have the ability to select specific data and filter as needed. #### **Download Stats** You have the option to download/export your stats on the video in case you want to dive into the data and use it. You have the option to download directly as a CSV file and/or as a Excel file as well. ​ [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/Captura+de+pantalla+2025-04-24+a+la(s)+10_19_16%E2%80%AFa_m_.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1492337592/627f466c84ddd25b2cdbe9d53609/Captura+de+pantalla+2025-04-24+a+la%28s%29+10_19_16%E2%80%AFa_m_.png?expires=1778631300&signature=bead57a25c69c4ccdd594b02b6ce36714a1c2118d520759917eb1962c734eaa5&req=dSQuFMp9moRWW%2FMW1HO4zffdd8wv95T90Yh17AKzj%2BdXNsJ9oygS5bk2GnzN%0A33zNg5aVQHJcwMnX2Pk%3D%0A) #### **Reset Stats** You have the option to reset the stats on the video in case you want to delete test data and start clean, for this simply click on the 3 vertical dots on the top right corner and select. [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/Captura+de+pantalla+2025-04-24+a+la(s)+10_16_53%E2%80%AFa_m_.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1492332751/57c6d2e167c59b4fb213a75cf33f/Captura+de+pantalla+2025-04-24+a+la%28s%29+10_16_53%E2%80%AFa_m_.png?expires=1778631300&signature=0b86bbbf06fa9f4f79af62f6e20c38ea3ba82408c24fe0f6feac5b2cd04addcc&req=dSQuFMp9n4ZaWPMW1HO4zSr4d2fhHRyPaJV2OzUcwX5HPusf%2BDqa2J8alfXf%0A12OfGzhoILr19OSfAxE%3D%0A)   --- For additional questions, feedback or assistance please feel free to reach out directly to Customer Happiness Team at **hi@vidalytics.com** 😊 - [Account Management & Billing](https://help.vidalytics.com/account-management-billing?hsLang=en#main-content) - [Account Management](https://help.vidalytics.com/account-management-billing?hsLang=en#account-management) - [Billing](https://help.vidalytics.com/account-management-billing?hsLang=en#billing) - [Bandwidth](https://help.vidalytics.com/account-management-billing?hsLang=en#bandwidth) - 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