🚫 Restrictions: Conversion tracking is not available on the Free plan or the Starter Plan either, to gain access you will need to upgrade to our Pro Plan or above.
Conversions are scripts you create to track actions on your site. Like opt-ins or sales.
So, if you want to track sales, you just create a script and put it on the "thank you" or receipt page that people see after they make a purchase on your site. 😁
How it Works:
When a viewer sees the video, we tag them with an e-tag, IP and cookie, and wait for them to convert.
We attribute that conversion back to their viewing of a specific video.
We would not show conversions from a viewer on a video they didn't watch. Or that they watched AFTER they converted.
Conversion Window: A conversion window is how long after someone watches a video do you still want to track a conversion for that video. e.g. if a viewer watches a video and convert next week, you'll likely want to track that. If they convert next year - then no.
Repeat Conversions: If you think your people will buy multiple times within your conversion window and you want to see those multiple conversions in your vid stats - set it to "every conversion".
If you sell a product that people buy only once (like a monthly subscription, that is purchased only once and active from then on), you can set your conversions to be counted only 1 per visitor.
How to Set Up:
1. Access the Conversion Section: Once you log in to your account simply navigate to the left side menu and locate the Conversions Tab to access.
2. Create New Conversion: Now that you have accessed your Conversions Section click on "+ New Conversion" to create your conversion script.
3. Set your Conversion: Set the following information for you ro create your conversion.
Name: Set a name for you to identify each conversion script.
Default Value: Set a default value for the transaction if you are counting sales as conversions. If you ware counting sign-ups or leads then no need to add a value here.
Count: Select if you wish to count every conversion made or only the unique conversions.
Conversion window: Which window time frame do you want to set to count a conversion, you can select 30 days, 60 days, 90 days, a year or a custom time frame as well.
4. Paste the Script: Once you have set and filled in the information required save your conversion. This will create your conversion script and it will now appear on your conversions list. To grab the script simply click on the <> icon on the right side and copy. You will be pasting this script anywhere in the body of you Thank You Page or Confirmation Page that comes after your video.
Note: If you have several VSLs that end up on the same page where you've added the conversion snippet this would result in duplicate calculation of the conversions.
In this recommendation would be for you to have a duplicate order confirmation page for each site and VSL that you are sending traffic to, that way you'll be able to have a specific conversion snippet for each VSL and know exactly which VSL is driving which conversions.
And you are done! Once you have pasted your conversion script on the Thank You Page or Confirmation you are now ready to start counting conversions! 🚀
For additional questions, feedback or assistance please feel free to reach out directly to support at [email protected]. 😊