--- title: What is Zapier? Why should I use it? description: What is Zapier and why to use it with Vidalytics. --- [Skip to content](https://help.vidalytics.com/what-is-zapier-why-should-i-use-it#main-content) English Show submenu for translations ![Logo Inline Blue](https://help.vidalytics.com/hs-fs/hubfs/Logo%20Inline%20Blue.png?width=200&height=29&name=Logo%20Inline%20Blue.png) Open main navigation Close main navigation - English Show submenu for translations - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Vidalytics Knowledge Center](https://help.vidalytics.com/?hsLang=en) 2. [Integrations & Embedding](https://help.vidalytics.com/integrations-embedding?hsLang=en) 3. [Automations](https://help.vidalytics.com/integrations-embedding?hsLang=en#automations) # What is Zapier? Why should I use it? ## What is Zapier and why to use it with Vidalytics. Zapier is a powerful automation tool that connects different applications through open APIs, enabling seamless data transfer and workflow automation between platforms. **Restrictions:** Our marketing integrations are available starting on the Pro plan and above. Facebook and Google Manager Integrations are included starting on the Starter Plan. [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/Zapier.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1403927065/ee13aa80dc83f9f2609f41344a7d/Zapier.png?expires=1778631300&signature=5f46189bced2eadae3c5eb63f1b57c71c25114ca95f278be22619929d5554573&req=dSQnFcB8moFZXPMW1HO4za2EMIvn3gpWydK9JfvHpbyE3xoekS4IN8dK4NTN%0A594niqarkBdqH3shxxA%3D%0A) ### **How Zapier Works** Zapier functions as an intermediary between two applications, where one app provides "triggers" that activate "actions" in another app. For example, if you want to tag viewers in your CRM based on how much of a Vidalytics video they have watched, you can set up the following Zap: 1. **Trigger:** A specific watch event occurs in Vidalytics (e.g., a viewer watches up to a certain time of a video). 2. **Action:** Apply a tag to the viewer inside your CRM (provided your CRM integrates with Zapier). ### **Why Use Zapier with Vidalytics?** Zapier helps you elevate your marketing automation by enabling advanced audience segmentation and personalized engagement. Here are a few key use cases: - **Retargeting Based on Watch Time:** Tag viewers who have watched up to your offer section and direct them to a dedicated sales page. - **Custom Follow-Ups:** Tag viewers who watched an entire video and send them to a new video or remarketing campaign. - **Seamless CRM Integration:** Automatically track and update viewer engagement in your CRM without manual intervention. The possibilities for automation with Zapier are virtually limitless! #### **Getting Started** To set up your Vidalytics and Zapier integration, follow the steps outlined in our **Zapier Setup Guide [HERE!](https://help.vidalytics.com/how-to-set-up-the-zapier-integration?hsLang=en)** --- If you have questions, feedback, or need assistance, contact our Customer Happiness Team at **[hi@vidalytics.com](mailto:hi@vidalytics.com)**. 😊 - [Account Management & Billing](https://help.vidalytics.com/account-management-billing?hsLang=en#main-content) - [Account Management](https://help.vidalytics.com/account-management-billing?hsLang=en#account-management) - [Billing](https://help.vidalytics.com/account-management-billing?hsLang=en#billing) - [Bandwidth](https://help.vidalytics.com/account-management-billing?hsLang=en#bandwidth) - [Team & Users](https://help.vidalytics.com/account-management-billing?hsLang=en#team-users) - [Plans & Upgrades](https://help.vidalytics.com/account-management-billing?hsLang=en#plans-upgrades) - [Affiliates](https://help.vidalytics.com/affiliates?hsLang=en) - [Video Management](https://help.vidalytics.com/video-management?hsLang=en#main-content) - [Uploading](https://help.vidalytics.com/video-management?hsLang=en#uploading) - [Video Management](https://help.vidalytics.com/video-management?hsLang=en#video-management) - [Integrations & Embedding](https://help.vidalytics.com/integrations-embedding?hsLang=en#main-content) - [Landing Page Builders](https://help.vidalytics.com/integrations-embedding?hsLang=en#landing-page-builders) - [CRM & Email Integrations](https://help.vidalytics.com/integrations-embedding?hsLang=en#crm-email-integrations) - [Automations](https://help.vidalytics.com/integrations-embedding?hsLang=en#automations) - [E-commerce](https://help.vidalytics.com/integrations-embedding?hsLang=en#e-commerce) - [Tagging & Tracking](https://help.vidalytics.com/tagging-tracking?hsLang=en#main-content) - [Tagging Basics](https://help.vidalytics.com/tagging-tracking?hsLang=en#tagging-basics) - [Conversion Tracking](https://help.vidalytics.com/tagging-tracking?hsLang=en#conversion-tracking) - [Zapier & Automation](https://help.vidalytics.com/tagging-tracking?hsLang=en#zapier-automation) - [Troubleshooting](https://help.vidalytics.com/troubleshooting?hsLang=en#main-content) - [Embedding Issues](https://help.vidalytics.com/troubleshooting?hsLang=en#embedding-issues) - [General Troubleshooting](https://help.vidalytics.com/troubleshooting?hsLang=en#general-troubleshooting) - [Analytics & Metrics](https://help.vidalytics.com/analytics-metrics?hsLang=en#main-content) - [Understanding Your Data](https://help.vidalytics.com/analytics-metrics?hsLang=en#understanding-your-data) - [Dashboard](https://help.vidalytics.com/analytics-metrics?hsLang=en#dashboard) - [Vids Stats](https://help.vidalytics.com/analytics-metrics?hsLang=en#vids-stats) - [Player & Display Settings](https://help.vidalytics.com/player-display-settings?hsLang=en#main-content) - [Player Setup](https://help.vidalytics.com/player-display-settings?hsLang=en#player-setup) - [Playback & Behavior](https://help.vidalytics.com/player-display-settings?hsLang=en#playback-behavior) - [Player Features](https://help.vidalytics.com/player-display-settings?hsLang=en#player-features) - [Advanced & Developer](https://help.vidalytics.com/player-display-settings?hsLang=en#advanced-developer) - [Captions](https://help.vidalytics.com/player-display-settings?hsLang=en#captions) - [Thumbnails](https://help.vidalytics.com/player-display-settings?hsLang=en#thumbnails) - [Vids AI](https://help.vidalytics.com/vids-ai?hsLang=en#main-content) - [AI features](https://help.vidalytics.com/vids-ai?hsLang=en#ai-features) - [Agencies](https://help.vidalytics.com/agencies?hsLang=en#main-content) - [Account Management](https://help.vidalytics.com/agencies?hsLang=en#account-management) - [Experiments & Split Testing](https://help.vidalytics.com/experiments-split-testing?hsLang=en#main-content) - [Setup & How-To](https://help.vidalytics.com/experiments-split-testing?hsLang=en#setup-how-to) - [Reference & FAQs](https://help.vidalytics.com/experiments-split-testing?hsLang=en#reference-faqs) - [Conversion & Engagement Tools](https://help.vidalytics.com/conversion-engagement-tools?hsLang=en#main-content) - [CTAs](https://help.vidalytics.com/conversion-engagement-tools?hsLang=en#ctas) - [Engagement Features](https://help.vidalytics.com/conversion-engagement-tools?hsLang=en#engagement-features) - [Thumbnails & Visual](https://help.vidalytics.com/conversion-engagement-tools?hsLang=en#thumbnails-visual) - [Getting Started](https://help.vidalytics.com/getting-started?hsLang=en#main-content) - [Platform Basics](https://help.vidalytics.com/getting-started?hsLang=en#platform-basics) - [Platform Reliability](https://help.vidalytics.com/getting-started?hsLang=en#platform-reliability) - [Smart Vids](https://help.vidalytics.com/smart-vids?hsLang=en#main-content) - [Setup & Configuration](https://help.vidalytics.com/smart-vids?hsLang=en#setup-configuration) - [Advanced Features](https://help.vidalytics.com/smart-vids?hsLang=en#advanced-features) - [Tagging & Data](https://help.vidalytics.com/smart-vids?hsLang=en#tagging-data) [![Logo Inline Blue](https://help.vidalytics.com/hs-fs/hubfs/Logo%20Inline%20Blue.png?width=200&height=29&name=Logo%20Inline%20Blue.png "Logo Inline Blue")](https://help.vidalytics.com/?hsLang=en) [mailto:hi@vidalytics.com](mailto:hi@vidalytics.com) Copyright © 2026, Vidalytics Inc