Integrating Vidalytics with Segment lets you send video engagement events directly into your Segment workspace — giving you a unified view of how your viewers interact with your videos alongside the rest of your customer data. From there, Segment can route that data to any destination in your stack.
Availability & Restrictions
- Available on Pro plans and above
Step 1 — Set Up Your Source in Segment
Log in to Segment and navigate to Connections → Sources.
Add a new source — click Add Source, search for PHP Server in the catalog, select it, give it a name, and click Add.
Copy your Write Key — once the source is created, go to the Source Overview section and copy the Write Key. You will need this in the next step.
Note: If you ever misplace your Write Key, you can find it again by going to Sources in Segment, selecting your configured source, and checking the Overview or Settings tab.
Step 2 — Connect Segment to Vidalytics
Open your Vidalytics Integrations — log in to your Vidalytics account and navigate to Settings → Integrations. Locate the Segment integration and open its configuration page.
Paste your Write Key — enter the Write Key you copied from Segment into the designated field and click Enable Integration.
That's it — the integration is now active and Vidalytics will begin sending video engagement events to Segment automatically.
What Gets Sent to Segment
Once connected, Vidalytics sends the following viewer interaction events to Segment in real time:
- Play
- Continue Play
- Unmute
- Pause
- Played (Completion)
- Restart Playback
- Resume Play
- Play Gate Submission
- Tags
Benefits
- Unified Customer Data — combine video engagement data with the rest of your customer behavior data in Segment for a complete picture of your audience
- Automated Event Tracking — key viewer interactions are captured and sent automatically — no manual data collection or custom code required
- Route Data Anywhere — once the events are in Segment, you can forward them to any destination in your stack — analytics tools, ad platforms, CRMs, and more
- Deeper Audience Insights — understand how video engagement correlates with downstream behavior and use that data to refine your targeting and messaging
If you have any questions, feedback, or need assistance, feel free to reach out to our Customer Happiness Team at hi@vidalytics.com.