---
title: End of Video Actions — Turn Every Viewer Into an Opportunity
description: Learn the the actions you can set once your video has ended.
---

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# End of Video Actions — Turn Every Viewer Into an Opportunity

## How to set up an action that triggers automatically when your video ends.

Getting a viewer to watch your video all the way to the end is a win. But what happens next matters just as much. Without an End of Video Action, your video simply freezes on the last frame — and that momentum disappears.

**End of Video Actions** let you define exactly what happens when your video ends, so you can keep the viewer engaged and guide them toward the next step — whether that's an offer, another page, or simply a strong visual call to action.

### **Available Actions**

#### **Pause**

The video stops on the last frame when it ends. Simple and clean — best used when your video itself already contains a strong closing message or on-screen CTA that you want to leave visible.

#### **Display Thumbnail** ⭐ *Recommended*

A custom image appears once the video ends, replacing the final frame. This is a powerful opportunity to show a visually compelling call to action — a product image, an offer graphic, or a prompt to click — right at the moment your viewer is most engaged. Pair this with a CTA button for maximum impact.

#### **Loop**

The video automatically restarts from the beginning once it ends. Best suited for short ambient or background videos where continuous playback makes sense.

#### **Countdown Timer / Redirect** ⭐ *Recommended*

A countdown timer appears with a custom message, then automatically redirects the viewer to any URL you choose — your offer page, a checkout page, a registration form, or anywhere else you want to send them. This is one of the most effective end-of-video actions for driving conversions, as it creates urgency and removes friction by taking the viewer directly to the next step.

**Tip:**Our Recommendation is the **Display Thumbnail** and **Countdown Timer / Redirect** options. These options tend to have the biggest impact on viewer action and conversions. If your goal is to drive clicks or sales, start with one of these two.

### **How to Set It Up**

**CLICK** below for a step by step walkthrough.

[![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/Captura+de+pantalla+2025-03-03+a+la(s)+1_56_02%E2%80%AFp_m_-May-12-2026-11-42-09-4097-PM.png)](https://preview.vidalytics.com/vid/dZBlCT9jA6sEOHjp)

1. **Access your Video Settings** — go to your video library, select the video you want to edit, and click **Edit** to open Video Settings
2. **Open Playback Settings** — scroll down to locate the **End of Video Action** section under Playback Settings
3. **Select your action** — choose one of the four options and complete any additional settings required for that action
4. **Save and Publish** — make sure to publish your video for the changes to take effect

**Note:** If you select **Countdown Timer / Redirect**, make sure your redirect URL includes `http://` or `https://` at the beginning — the link will not work without it.

---

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