Getting a viewer to watch your video all the way to the end is a win. But what happens next matters just as much. Without an End of Video Action, your video simply freezes on the last frame — and that momentum disappears.
End of Video Actions let you define exactly what happens when your video ends, so you can keep the viewer engaged and guide them toward the next step — whether that's an offer, another page, or simply a strong visual call to action.
Available Actions
Pause
The video stops on the last frame when it ends. Simple and clean — best used when your video itself already contains a strong closing message or on-screen CTA that you want to leave visible.
Display Thumbnail ⭐ Recommended
A custom image appears once the video ends, replacing the final frame. This is a powerful opportunity to show a visually compelling call to action — a product image, an offer graphic, or a prompt to click — right at the moment your viewer is most engaged. Pair this with a CTA button for maximum impact.
Loop
The video automatically restarts from the beginning once it ends. Best suited for short ambient or background videos where continuous playback makes sense.
Countdown Timer / Redirect ⭐ Recommended
A countdown timer appears with a custom message, then automatically redirects the viewer to any URL you choose — your offer page, a checkout page, a registration form, or anywhere else you want to send them. This is one of the most effective end-of-video actions for driving conversions, as it creates urgency and removes friction by taking the viewer directly to the next step.
Tip:Our Recommendation is the Display Thumbnail and Countdown Timer / Redirect options. These options tend to have the biggest impact on viewer action and conversions. If your goal is to drive clicks or sales, start with one of these two.
How to Set It Up
CLICK below for a step by step walkthrough.
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- Access your Video Settings — go to your video library, select the video you want to edit, and click Edit to open Video Settings
- Open Playback Settings — scroll down to locate the End of Video Action section under Playback Settings
- Select your action — choose one of the four options and complete any additional settings required for that action
- Save and Publish — make sure to publish your video for the changes to take effect
Note: If you select Countdown Timer / Redirect, make sure your redirect URL includes http:// or https:// at the beginning — the link will not work without it.