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Vidalytics + Segment Integration
Vidalytics + Segment Integration

Vidalytics + Segment Integration step by step guide.

Erika Lehmann avatar
Written by Erika Lehmann
Updated this week

🚫 Restrictions: Our integrations are not available on the Free plan. To gain access, you will need to upgrade to any of our paid plans

Overview

Integrating Vidalytics with Segment enables you to seamlessly track and analyze user interactions with your videos. This integration allows you to send video engagement data directly to Segment, providing valuable insights into viewer behavior across different channels.

Steps for Integration

Step 1: Set Up Segment

  1. Log in to Segment

    • Navigate to the Segment app and sign in with your credentials.

  2. Add a New Source

    • Go to Connections → Sources and click "Add Source."

    • In the Catalog, search for "PHP Server" and select it.

    • Enter a name for your new source and click "Add."

  3. Copy the Write Key

    • In the Source Overview section, locate the "Write Key."

    • Copy this key for use in the next step.

Step 2: Connect Segment to Vidalytics

  1. Log in to Vidalytics

    • Open the Vidalytics app and log in with your credentials.

  2. Navigate to the Integration Page

    • Locate the Segment integration under Settings → Integrations and open the configuration page.

  3. Paste the Write Key

    • Paste the Write Key you copied from Segment into the designated field in Vidalytics.

    • Click "Enable Integration."

  4. Complete the Integration

    • Once the Write Key is successfully added, the integration is complete.

Note: If you misplace your Write Key, you can find it in the Segment app by navigating to Sources, selecting the configured source, and checking the Overview or Settings sections.

Data Sent to Segment

Once integrated, Vidalytics will send the following video engagement events to Segment:

  • Play

  • Continue Play

  • Unmute

  • Pause

  • Played (Completion)

  • Restart Playback

  • Resume Play

  • Play Gate Submission

  • Tags

Benefits of Integration

Automated Data Collection – Track key video interactions automatically, enhancing your analytics capabilities.

Seamless Data Transfer – Ensure smooth and accurate event tracking between Vidalytics and Segment.

Enhanced Audience Insights – Gain deeper insights into viewer behavior and refine your marketing strategies.

Improved Targeting – Leverage detailed video engagement data to segment your audience and deliver personalized experiences.

By integrating Vidalytics with Segment, you can harness powerful video analytics to make data-driven decisions and optimize your marketing efforts. 🚀

For additional questions, feedback or assistance please feel free to reach out directly to support at [email protected]. 😊

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