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Tips To Improve Your Page Speed
Tips To Improve Your Page Speed
Erika Lehmann avatar
Written by Erika Lehmann
Updated this week

Tips to Improve Your Page Speed

Page speed plays a crucial role in user experience and conversions. While tools like Pingdom, GTMetrix, and Page Speed Insights can measure load times, their benchmarks can sometimes be misleading—especially when analyzing modern video players like Vidalytics.

Our player is optimized for real-world performance, not arbitrary benchmark scores. If you'd like to understand more about how Vidalytics interacts with these speed tools, you can read our case study here: How Speed Benchmark Tools Lie.

That said, here are some general best practices to improve your website’s speed. While not all of them may apply to your situation, they can help optimize your site's performance.


Best Practices for Faster Load Times

1. Optimize Your Images

  • Use a tool like TinyPNG to compress images without losing quality.

  • Large, uncompressed images slow down page load speeds significantly.

2. Use Cloud Hosting & a CDN

  • Cloud hosting is highly recommended for better performance.

  • A Content Delivery Network (CDN) distributes assets across multiple servers worldwide, ensuring faster load times for visitors no matter their location.

  • Most page builders already include CDN support, so check your hosting provider’s options.

3. Avoid Bloated Page Builder Themes

  • Many pre-built themes come with unnecessary scripts and features that slow down page speed.

  • Stick to lightweight, optimized themes for faster performance.

4. Implement Caching

  • Use a caching plugin or enable browser & server caching to reduce load times.

  • Caching ensures that static assets (like images, CSS, and scripts) are stored locally, so they don’t need to reload every time a user visits your page.

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