--- title: How to Pass Vidalytics Video Watch Data to Google Analytics and Google Tag Manager  description: How to Pass Vidalytics Video Watch Data to Google Analytics and Google Tag Manager --- [Skip to content](https://help.vidalytics.com/how-to-pass-vidalytics-video-watch-data-to-google-analytics-and-google-tag-manager#main-content) English Show submenu for translations ![Logo Inline Blue](https://help.vidalytics.com/hs-fs/hubfs/Logo%20Inline%20Blue.png?width=200&height=29&name=Logo%20Inline%20Blue.png) Open main navigation Close main navigation - English Show submenu for translations - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Vidalytics Knowledge Center](https://help.vidalytics.com/?hsLang=en) 2. [Integrations & Embedding](https://help.vidalytics.com/integrations-embedding?hsLang=en) 3. [CRM & Email Integrations](https://help.vidalytics.com/integrations-embedding?hsLang=en#crm-email-integrations) # How to Pass Vidalytics Video Watch Data to Google Analytics and Google Tag Manager  ## Integrating Google Analytics with Vidalytics ### Connecting Google Analytics **Restrictions:** Our marketing integrations are available starting on the Pro plan and above. Facebook and Google Manager Integrations are included starting on the Starter Plan. ### Step 1: Install the Tracking Code You need to install the appropriate tracking code on the page where the Vidalytics player is embedded. ### **For Google Analytics via Google Tag Manager (GTM):** *Replace* `GTM-XXXXXXX` *with your container ID.* ### **For Universal Analytics (gtag.js):** *Replace* `UA-XXXXXXXX-X` *with your Google Analytics property ID.* ### **For Google Analytics 4 (GA4):** [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/image-20210624-070455.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402097468/290d22571519f4656531dc86f664/image-20210624-070455.png?expires=1778631300&signature=920205542b03b4b5734c1063c1159079bf0af28dad722c85fc04c4685d136e59&req=dSQnFMl3moVZUfMW1HO4zeMC817Gpbhs9fL4SO7GsE6OgV1cCisNqfwywzzJ%0AgAe4510QNe1TduexM%2Fc%3D%0A) If you have set up Google Analytics 4 from scratch, follow the same steps as above but replace `UA-XXXXXXXX-X` with `GTM-XXXXXXX` in your tracking code. If you are using Universal Analytics and want to send data to Google Analytics 4, add the following line: ### Step 2: Enable Google Analytics Integration in Vidalytics 1. Go to your Vidalytics account and enable Google Analytics integration. 2. Select the player events you want to track: - Play - Pause - Pause Percentage - Watched Percent (25%, 50%, 75%, 99%) - Play Gate Submit 3. **Important:** Republish your video(s) after enabling the integration. ### Step 3: Configure Google Tag Manager (Optional) If you are using Google Tag Manager, follow these additional steps: ### **Create User-Defined Variables** [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/003+-+User-defined+variables.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402098141/57dd481574064fffcc8bbccb49fc/003%2B-%2BUser-defined%2Bvariables.png?expires=1778631300&signature=b1af75fc48ead159b4acc2425b3fe9ad8fe3c10401ce76865314acac46920d0c&req=dSQnFMl3lYBbWPMW1HO4zfirbLjYGZAihsRf1zcr4BTqq5IxYWI2vrgrTeaF%0ASbddOyzLcYP%2FjkktgMo%3D%0A) 1. Go to **Variables** \> **User-Defined Variables** \> **New**. 2. Set the variable type to **Data Layer Variable**. 3. Enter `videoTitle` as the Data Layer Variable Name. 4. (For Pause Percentage tracking) Create another variable named `value`. ### **Create Triggers for Each Event** [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/005+-+All+Triggers.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402098499/ad2c2dae46b132304b67f2be7271/005%2B-%2BAll%2BTriggers.png?expires=1778631300&signature=2f115bb6526f101db8cfefa24fa16876ddda560e9f1bed402465d18d06abbea5&req=dSQnFMl3lYVWUPMW1HO4zW3LJtVJrHCxOFIYX3PTzxurm6hj54qKIDtb%2BYNu%0AerXou4d8qsi4vYv8sgg%3D%0A) 1. Go to **Triggers** \> **New**. 2. Choose **Custom Event** as the trigger type. 3. Configure it for each player event you want to track. [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/004+-+Custom+Triggers.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402098813/9fb2a808d6fbfd94dfd7c86511fa/004%2B-%2BCustom%2BTriggers.png?expires=1778631300&signature=09e40d09057d8a0023ca01fa86dbd51fe9c0eb49efd264eb2a19cc76cac0f501&req=dSQnFMl3lYleWvMW1HO4zaeLdO7CaqXAAQJdkzUPVQx6R9Z53MVu3sZZv6Pj%0AaI835LfjOsl%2F7L12sGs%3D%0A) ### **Create Tags for Google Analytics** 1. Go to **Tags** \> **New**. 2. Select **Google Analytics: GA4 Event**. 3. Configure it for each event, ensuring Pause Percentage includes an additional `value` parameter. [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/007-2B--2BNew-2BTag.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402100730/0b11393f8441918ddfe47bba8c42/007-2B--2BNew-2BTag.png?expires=1778631300&signature=e9626982535bae2543249b8d03c026d0951bdcf83de5e1ef14728c825bf9d777&req=dSQnFMh%2BnYZcWfMW1HO4zdn%2For9Z5kT4b2U8Dwd7y9PNT8UvAGIKVHSVv2tN%0AmJlKWVNi%2FoP8V7bH99A%3D%0A) ### Step 4: Test the Integration ### **Using Google Tag Manager Preview Mode** 1. Click **Preview** in Google Tag Manager. 2. Enter your website's URL. 3. Play the video and check the Data Layer events in the left sidebar. [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/019.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402100275/ab68037d8cc674a091c1dbef387a/019.png?expires=1778631300&signature=62e3745aa9269ff6da933a8b84a64caaf86b6645a488240a6ddd762540fb387d&req=dSQnFMh%2BnYNYXPMW1HO4zWdD%2FDPMtT3mGs%2Fc4bLXzImBXBrLp4bygZLuVS79%0AXiObYETyvM0lxHNTojA%3D%0A) ### **Register Custom Definitions in Google Analytics 4** 1. Go to **Configure** \> **Custom Definitions**. 2. Click **Create Custom Dimensions**. 3. Add the following: - **Dimension Name:** Any name you choose. - **Scope:** Event. - **Event Parameter:** Enter the parameter exactly as used in GTM. 4. Save the dimension. **Note:** If you want to also send the video watch data from **Google Tag Manager to Universal Analytics**, you'll have to create an additional user-defined variable: [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/009.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402103254/b3c7d41fd985c18727c9bc02f642/009.png?expires=1778631300&signature=3fb4e795b12b8c16b4b0efc0ec838564110e7284a573a2f5ac6eecb1c251a2dd&req=dSQnFMh%2BnoNaXfMW1HO4zeZnbvgw4iLmNd%2B6xgNgu7pHPtFJUM%2FD1sUJ4yB%2F%0AqdW5aAKxB%2FoOnwQKouE%3D%0A) [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/010.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402103255/56ed3924e35dbea299f8ba508296/010.png?expires=1778631300&signature=4faada3f4cad8cf9bbca3625056bc2ee2945749426793bfaead831b77a371c8e&req=dSQnFMh%2BnoNaXPMW1HO4zdnfc%2BfPwuJoF0VixilQ2mLPxS25sCRiXzHOWd6b%0AvLfXGs7n9FhThHgRQTo%3D%0A) ### Step 5: Check Your Data in Google Analytics ### **Google Analytics 4** [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/015.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402104858/df542f7026f6b10b6532abb0df9c/015.png?expires=1778631300&signature=d7a22fa18f62d2a84b78a7e1f10438e72472071b6fe13d81b0c737ac54592769&req=dSQnFMh%2BmYlaUfMW1HO4zfv5l%2BEFgjXSRtbj1pBLogRh0HFPmQ%2BU7Qq4wJqr%0A4YpbvzPn6ztsEjBCURg%3D%0A) - **Real-time Events:** Go to **Reports** \> **Realtime**. - **Event Table:** Check in **Configure** \> **Events**. - **Debug Mode:** Go to **Configure** \> **DebugView**. ### **Universal Analytics** [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/Analytics+-+Google+Chrome+2020-12-05+at+1_04_52+AM.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402105052/c1d033651e8f6759bc3df97d3680/Analytics%2B-%2BGoogle%2BChrome%2B2020-12-05%2Bat%2B1_04_52%2BAM.png?expires=1778631300&signature=ef841bdb8cdedcd8441fbd53c6727fc9b3f40dc195b921b4a82d755b5be9a5c2&req=dSQnFMh%2BmIFaW%2FMW1HO4zT5WsiVPWXd%2FN9Wdt4LhL%2BC3CI%2FurqJX2x9CLdcu%0A9Y5e0Ykhq1UHbQAS4fU%3D%0A) - **Real-time Events:** Check events immediately in the reports. - **Total Events Report:** Updates within 24 hours. - **Detailed View:** Click on the "Video" category for more insights. ### Step 6: Track Goals in Universal Analytics To track goals based on video watch time: 1\. Set the goal type as **Custom**. [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/Image-2B2020-10-27-2Bat-2B10_15_15.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402105749/d8bcb4f334513829c6fee80eddee/Image-2B2020-10-27-2Bat-2B10_15_15.png?expires=1778631300&signature=40ce09b7b28a59f3a4e65cd7c02a3385a1289cf542211d75e5598a4906a94b9a&req=dSQnFMh%2BmIZbUPMW1HO4zRi7N5gY%2Fo78BGd%2F9i788SpLGvnDfRHHehJWpNcJ%0A6cxczEKMneGVaLcpljY%3D%0A) 2\. Add a title and select **Event** as the goal type. [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/Image+2020-10-27+at+10_15_51.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402105609/cdf6377220b685f23558463d9a1a/Image%2B2020-10-27%2Bat%2B10_15_51.png?expires=1778631300&signature=b3133c67859dfec926808a0e04f180b3c8c55861a1f8e72bafbaddd98d69c136&req=dSQnFMh%2BmIdfUPMW1HO4zXaCe8NpfWZpMLCM5rbnfzoJZ13noF8DH64H26td%0A77HucTfCrQ5P5oQCDD8%3D%0A) 3\. Configure goal details: - **Category:** `video` - **Action:** `Play`, `Pause`, `Pause Percentage`, or specific watch percentages (e.g., `30% watched`). - **Label:** The title of your video. - **Value:** (Only for Pause Percentage tracking, e.g., `35` for 35% pause). [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/Image+2020-10-29+at+12_14_20.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1402106416/761844dc5f84277bd3e5e60cbfab/Image%2B2020-10-29%2Bat%2B12_14_20.png?expires=1778631300&signature=455ad4b629e210ddb68787647af057753a8aaaa66d614a1b2e0d6ad599320b10&req=dSQnFMh%2Bm4VeX%2FMW1HO4zYqi5IdLKCek2PDjsWAy3n0jGnegcxDITUCQbXx4%0AFwgfijLGxGcB9xtb8YM%3D%0A) 4\. Save your goal. **You’re all set!** 🎉 Now your Vidalytics video data is successfully integrated with Google Analytics, enabling you to track engagement and optimize performance. 🚀 --- If you have questions, feedback, or need assistance, contact our Customer Happiness Team at **[hi@vidalytics.com](mailto:hi@vidalytics.com)**. 😊 - [Account Management & Billing](https://help.vidalytics.com/account-management-billing?hsLang=en#main-content) - [Account Management](https://help.vidalytics.com/account-management-billing?hsLang=en#account-management) - [Billing](https://help.vidalytics.com/account-management-billing?hsLang=en#billing) - [Bandwidth](https://help.vidalytics.com/account-management-billing?hsLang=en#bandwidth) - [Team & Users](https://help.vidalytics.com/account-management-billing?hsLang=en#team-users) - [Plans & Upgrades](https://help.vidalytics.com/account-management-billing?hsLang=en#plans-upgrades) - [Affiliates](https://help.vidalytics.com/affiliates?hsLang=en) - [Video Management](https://help.vidalytics.com/video-management?hsLang=en#main-content) - 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