Adding play gates to your videos is one of the best ways you can capture leads and start building a list. Best of all, using Vidalytics' Play Gates, you can also tag them based on watch time, the same way you have been doing it via Tags.
Go to your Settings page, click on Play Gates, then on Create New Play Gate. You'll see this:
Type of Play Gate
Time: timed play gates will show a message and an opt-in form in your video at the time of your choosing.
Exit: exit play gates will appear only when your viewers pause the video. This is a great opportunity to grab their information before they leave your page!
You can add any options you want to capture from your leads here (at least one), and can determine if you want to let viewers skip your play gate, or force them to enter their info before continuing to watch.
You can edit the 'Skip' button to say whatever they want. This is especially useful if your audience speaks a language other than English (Hallo, Deutschland! 😉)
Your headline will be a short text above the opt-in form. You can write whatever you want here, up to 255 characters. We suggest a message that makes the rest of your video sound exciting, so your viewers feel inclined (even excited) to get to it.
If you use a lot of characters on your headline and your text starts looking small, play with adding 'enter' or 'return' every few words, to have bigger words on shorter lines.
This is the small print of your play gate. You can put here any disclaimers you'd want to / have to share with your viewers about how you'll handle their data or anything else. ❗Please remember that being GDPR compliant is required by most countries, and it's 100% on you!
The text for your button can be 24 characters long, and we suggest using action words (verbs), to invite the user to submit their info and keep watching your content.
You can change the colors of your button background and text. Make sure to use a combination that makes the button pop! 💥
A Note on How Play Gates Work
Is you used Timed Play Gates, your play gates will show up at the specified time, no matter if your video has been unmuted or not.
If you have smart autoplay on, and your viewers doesn’t unmute your video, the play gate will still show up over the smart autoplay message at whatever time you have set it to appear.