Adding play gates to your videos is one of the best ways you can capture leads and start building a list. Best of all, using Vidalytics' Play Gates, you can also tag them based on watch time, the same way you have been doing it via Tags.
🚫 Restrictions: Play Gates are not available on the Free plan, to gain access you will need to upgrade to one of our paid plans!
CLICK the image below for a step by step video walkthrough on how to set up your Play Gates.
Setting up Play Gates on your videos is quite easy and straighforward simply follow these steps.
1. Access your Video Settings: Access your video library and select the video in question, click Edit and this will take you to your Video Settings.
2. Access the Marketing Settings: Once you access your video settings locate the Marketing Settings tab on the top tight corner and access.
3. Create a Play Gate: Locate open the Play Gate section and click on "Create New Play Gate". This will create a Play Gate on your video and open the settings.
4. Set your Play Gate: Once you have created a Play Gate on your video you are able to set the Play Gate by adding a Headline, setting the type of Play Gate, selecting the input fields and setting the look and feel of the Play Gate.
Below you will find the description of each option and setting available for the Play Gate.
5. Save and Publish: Finally when you have set you Play Gate as you need simply click Save and Publish your video for the changes to apply.
And you are done! You have created a Play Gate and your changes are now live on your video.
Note: As with every Marketing feature for Play Gates to work and save the information collected you would need to connect your CRM via integration or use Zapier to connect to your CRM or Email Marketing Provider.
Types of Play Gate:
Time: timed play gates will show a message and an opt-in form in your video at your chosen time.
Exit: exit play gates will appear only when your viewers pause the video. This is a great opportunity to grab their information before they leave your page!
Play Gate Settings:
Options: You can add any options you want to capture from your leads here (at least one) and determine whether you want to let viewers skip your play gate or force them to enter their info before continuing to watch.
You can edit the 'Skip' button to say whatever you want. This is especially useful if your audience speaks a language other than English (Hallo, Deutschland! 😉)
Headline: Your headline will be a short text above the opt-in form. You can write whatever you want here, up to 255 characters. We suggest a message that makes the rest of your video sound exciting, so your viewers feel inclined (even excited) to get to it.
If you use a lot of characters on your headline and your text starts looking small, play with adding 'enter' or 'return' every few words, to have bigger words on shorter lines.
Button Text: The text for your button can be 24 characters long, and we suggest using action words (verbs), to invite the user to submit their info and keep watching your content.
Button Colors: You can change the colors of your button background and text. Make sure to use a combination that makes the button pop! 💥
Lower Message: This is the small print of your play gate. You can put here any disclaimers you'd want to / have to share with your viewers about how you'll handle their data or anything else.
You can include a Checkbox along with the Lower Message and make it Mandatory for viewers to proceed without skipping the Play Gate. However, this only applies if the entire Play Gate isn't skippable.
This is a great option for you to convey a short message that will help your viewers feel secure and trust that their information will be safe and that you won't take advantage of their email address.💡 Tip: For links – to your Privacy Policy and Terms, for example –, you can use the Markdown format to create hyperlinks within the text of your Lower Message. Format:
[text](URL)* Ensure the URL starts with http:// or https:// for the link to function correctly.
Example: "We hate [spam](https://www.example.com) and we will never spam you. You can opt out at any time".
Note: Please remember that being GDPR compliant is required by most countries, and it's 100% on you!
Global Play Gates
With Global Play Gates enabled, if a viewer submits a Play Gate (doesn't skip it) on any of your videos, they will not see any other ones on the rest of the videos in your account.
How to enable Global Playgates?
1. Access your Account Settings: Once you log-in to your account you'll see your main menu to your left. Scroll down on this left-side menu to locate your "Account Settings", and click on the icon to access.
2. Access your Global Settings: Locate your Global Settings tab on the top right corner and click to access.
3. Enable global Play Gate: Scroll down and locate the Global Play Gate option. Toggle the setting to enable or disable the global play gate across all videos in your account.
For additional questions, feedback or assistance please feel free to reach out directly to support at [email protected]. 😊