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Smart Vids - Step Stats Flowchart

In depth explanation on how Smart Vid Step Stats work and how to take full advantage of this feature.

Aldo Peña avatar
Written by Aldo Peña
Updated over a month ago

Overview

When enabled, Step Stats on the Flowchart adds real-time analytics overlays to each node in your Smart Vid. This lets you quickly assess viewer behavior and identify areas that need improvement — all within the same visual interface you're already using to build and edit your funnel.

🚫 Restrictions

  • This feature is available only on Premium and Enterprise plans.

  • Your Smart Vid must be published and have collected viewer data in order to display stats.

How to Access

  1. Go to your Smart Vids section in the Vidalytics dashboard.

  2. Open the video you want to review.

  3. Switch to the Flowchart View.

  4. Click Analytics Mode in the top navigation.

  1. Step metrics will now appear directly on each step card.

  2. Hover over any metric to view a quick tooltip explanation.

  3. Click a step for a full, detailed breakdown of its engagement analytics.

Metrics Displayed on Each Step

Each step card in the flowchart will show the following real-time metrics:

  • Unique Viewers
    The number of distinct viewers who reached this step in the video.

  • Interaction Reach
    How many of those viewers stayed long enough to see the first interaction (if one exists) within the step.

  • Step Completes
    The number of viewers who finished the step — either by watching to the end, clicking an interaction, or auto-advancing.

  • Drop-off Rate
    The percentage of viewers who exited before completing the step.

Hover over each metric for a tooltip that explains how it’s calculated.

Benefits

  • Faster Funnel Optimization
    Spot drop-offs, low interaction rates, and missed CTAs without switching to another report.

  • Instant Funnel Clarity
    See how your viewers are progressing through your video funnel at a glance.

  • Smarter, Data-Driven Decisions
    Use visual performance data to guide your editing and optimization — no guessing required.

  • Time-Saving Workflow
    Access analytics without leaving the flowchart or disrupting your editing process.

Use Case Examples

Here are a few examples of how to apply these insights:

Example 1: Low Interaction Reach

A step shows high Unique Viewers but low Interaction Reach.
​Why it matters: This may indicate your interaction appears too late in the video, or the viewer loses interest before seeing it.
​Solution: Move your CTA or interaction earlier in the video.

Example 2: High Drop-off Rate

A step has many Unique Viewers but a high Drop-off Rate and low Step Completes.
​Why it matters: The content may be too long, off-topic, or missing engagement cues.
​Solution: Shorten the video, add an engaging question, or reposition an existing clickable element.

Example 3: Low Completes After High Reach

Your viewers are seeing the interaction (high Interaction Reach) but not completing the step.
​Why it matters: Viewers might be confused, uninterested in the choices, or the CTA might not be compelling.
​Solution: Rework the copy on your buttons, make the decision easier, or provide clearer direction.

If you need support interpreting your stats or want help optimizing your funnel based on your results, don’t hesitate to contact us at [email protected] or browse our Help Center.

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