--- title: "Conversions Report: See How Every Conversion Performs" description: How to track conversions and revenue across all your videos in one place. --- [Skip to content](https://help.vidalytics.com/conversions-report#main-content) English Show submenu for translations ![Logo Inline Blue](https://help.vidalytics.com/hs-fs/hubfs/Logo%20Inline%20Blue.png?width=200&height=29&name=Logo%20Inline%20Blue.png) Open main navigation Close main navigation - English Show submenu for translations - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Vidalytics Knowledge Center](https://help.vidalytics.com/?hsLang=en) 2. [Analytics & Metrics](https://help.vidalytics.com/analytics-metrics?hsLang=en) 3. [Dashboard](https://help.vidalytics.com/analytics-metrics?hsLang=en#dashboard) # Conversions Report: See How Every Conversion Performs ## How to track conversions and revenue across all your videos in one place. The Conversions Report is a tab in Analytics that lists every conversion on your account with its performance for the date range you select. Each conversion is counted once, no matter how many videos the viewer watched before converting. You can click into a conversion to see which videos it’s credited to.   **Availability & Restrictions** - Available starting on Pro Plan and up. - Covers only conversions tracked by conversion scripts created on the Conversions page. CTA clicks and custom on-page events are separate metrics - Segments and compare mode are not supported in this tab - Revenue cannot be broken down by product - Sub-users without the conversions permission don’t see the entry points to the report #### **What Changed in Analytics and the Dashboard** - The **Trends** tab in Analytics is now called **Videos** - The Dashboard no longer has a Conversions tab in its table or the conversion breakdown. That analysis now lives in the Conversions Report. The Conversions and Revenue summary cards and the Conv. Rate chart tab stay on the Dashboard - **Traffic Source** moved into the Device Type / Location widget as a new tab, with the same data as before #### **How to Review Conversion Performance** 1. Open **Analytics** and click the **Conversions** tab 2. Pick a date range. It stays the same when you switch between Analytics tabs 3. Review the table, which lists every conversion on the account, including ones with no conversions in that range 4. Select up to 5 conversions with the row checkboxes to plot them on the chart. The top 3 by Conversions are selected by default 5. Choose the chart metric (Conversions, Revenue, Avg. Order, or Conversion Rate) and the interval ![download (13) (1)](https://help.vidalytics.com/hs-fs/hubfs/download%20(13)%20(1).gif?width=670&height=377&name=download%20(13)%20(1).gif) #### **Table columns** - **Conversions:** the number of separate conversions of that type - **Videos:** the number of videos credited with at least one of that conversion in the date range - **Avg. Order:** Revenue divided by Conversions - **Revenue:** the total value of those conversions - **Conversion Rate:** unique viewers who converted, divided by unique viewers of all videos credited with that conversion. This is one rate for the whole conversion, not an average of per-video rates - **Revenue per Viewer:** Revenue divided by unique viewers of all videos credited with that conversion #### **See Which Videos a Conversion Is Credited To** Hover over a conversion’s row and click **Breakdown**. The Videos tab opens filtered to that conversion, showing metrics for that conversion only. Videos with no conversions of that type in the date range are hidden. **Note:** The video rows won’t add up to the summary row. One conversion is credited to every video the viewer watched before converting, so it appears on each of those rows. The summary row counts it once and matches the conversion’s row in the Conversions tab #### **Create, Edit, or Copy a Conversion Script** From the report you can: - Click **Create New Conversion** to open the Conversions page with the Create Conversion dialog open - Click **Edit** on a row to open that conversion’s Edit Conversion dialog - Click **Copy Script** on a row to copy the conversion code. A “Conversion code copied!” message confirms it, and you stay on the report #### **Other Ways to Open the Report** - **Conversions page:** Click the **Conversion Report** button in the header. The chart icon in a conversion’s row actions opens the report with only that conversion selected - **Experiments:** Click the link at the end of the Conversions column header tooltip - **Dashboard:** Click **See Conversion Report** in the “Looking for conversion analytics?” banner The report opens with the date range of the page you came from. If your account has no conversions yet, the tab shows a setup screen instead. **Start Tracking Conversions And Revenue** opens the Create Conversion dialog. #### **How Conversions Are Counted** - **Counting setting:** Each conversion’s setting is respected. “One conversion per viewer” counts once per viewer, and “Every conversion” counts every event - **Filters:** The report uses the same play filters as the Videos tab, such as bot filtering and blocked IP addresses - **Dating:** A conversion is dated by the viewer’s last play of a credited video before converting, not by the purchase date. A purchase made a few days after watching appears on the day of that play, so daily numbers can differ from Stripe, Shopify, or your checkout platform - **Videos tab totals:** The Videos tab without a conversion filter counts a conversion on every video the viewer watched, so its Conversions and Revenue totals can be higher than in this report --- If you have any questions, reach out to our Customer Happiness Team at [hi@vidalytics.com](mailto:hi@vidalytics.com). 😊 - [Account Management & Billing](https://help.vidalytics.com/account-management-billing?hsLang=en#main-content) - [Account Management](https://help.vidalytics.com/account-management-billing?hsLang=en#account-management) - [Billing](https://help.vidalytics.com/account-management-billing?hsLang=en#billing) - [Bandwidth](https://help.vidalytics.com/account-management-billing?hsLang=en#bandwidth) - [Team & Users](https://help.vidalytics.com/account-management-billing?hsLang=en#team-users) - [Plans & Upgrades](https://help.vidalytics.com/account-management-billing?hsLang=en#plans-upgrades) - 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