--- title: Benchmarks Report  description: Learn how to compare Your Video Performance Against Industry Averages --- [Skip to content](https://help.vidalytics.com/benchmarks-report#main-content) English Show submenu for translations ![Logo Inline Blue](https://help.vidalytics.com/hs-fs/hubfs/Logo%20Inline%20Blue.png?width=200&height=29&name=Logo%20Inline%20Blue.png) Open main navigation Close main navigation - English Show submenu for translations - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Vidalytics Knowledge Center](https://help.vidalytics.com/?hsLang=en) 2. [Analytics & Metrics](https://help.vidalytics.com/analytics-metrics?hsLang=en) 3. [Vids Stats](https://help.vidalytics.com/analytics-metrics?hsLang=en#vids-stats) # Benchmarks Report ## Learn how to compare Your Video Performance Against Industry Averages The **Benchmarks Report** helps you understand how your video performance stacks up against the rest of the industry. It provides *context* for your metrics — showing what’s considered “good” or “bad” performance — based on **anonymized, aggregated data** from across the Vidalytics platform. **Restrictions:** This feature is only available starting on our **Premium Plan and up.** ### **How to Access the Benchmarks Report** [![](https://help.vidalytics.com/hubfs/Knowledge%20Base%20Import/59d4dc15-c1dd-403a-8a81-db36e1b89e7f.png)](https://downloads.intercomcdn.com/i/o/i6av6kys/1801696511/a21dea77088b39813b671fce8beb/59d4dc15-c1dd-403a-8a81-db36e1b89e7f?expires=1778631300&signature=58ccb6bfe93083394d0ac17417ab8d6657e2bd81468bbf1c61e44c0923c86f63&req=dSgnF893m4ReWPMW1HO4zbKQywZEacrYeIs1Z6%2F8JsyxumQe74iYvIz0RPiT%0AB5pUVTq1aQJ01BftGE0%3D%0A) 1. Go to **Analytics \> Benchmarks** in your Vidalytics dashboard. 2. Select your **date range** and the **videos** you want to include. 3. Adjust your **benchmark filters** (Industry, Video Type) if needed. 4. Review your results — percentile tags and medians show where you stand. 5. Click **View Trends** to see how your metrics evolve over time in the **Trends tab**. ### **What You’ll Learn from the Benchmarks Report** The Benchmarks Report shows how your key video metrics compare to industry-wide medians and percentiles. Each metric card displays: - Your video’s actual value (based on your selected videos and date range) - The industry median benchmark - A percentile graph (25th, 50th, 75th) - A *Top X%* or *Bottom X%* tag - A short explanation of what this means for you ### **Metrics Included** - **Engagement:** Play Rate, Unmute Rate, Bounce Rate - **Retention:** 25% / 50% / 90% Retention - **Conversions:** Click Rate (CTA), Opt-in Rate (Play Gates), Conversion Rate Each metric gives you actionable insight into how your audience interacts with your videos compared to others in your industry. ### **Segmentation and Filtering** To ensure accurate and relevant comparisons, benchmarks are **segmented by:** - **Industry** (e.g., Sales & Marketing, Health & Wellness) - **Video Type** (VSL, Webinar, Demo, etc.) You can also filter: - **Date range** → impacts your video data, not the benchmark set - **Video selection** → choose which of your videos are included - **Industry & video type** → changes the benchmark group you’re compared against 💡 **Tip***:* The more relevant your filters, the more accurate your benchmark comparisons will be. ### **Understanding Percentile Tags** Percentile tags show how your performance compares to others: - **Top 10%** → performing better than 90% of comparable videos - **Bottom 25%** → performing worse than 75% of comparable videos Each card includes a short explanation so you can quickly identify improvement areas. ### **Data Quality and Methodology** Vidalytics’ benchmarks are built on **strict data quality standards**: - Data is **anonymized and aggregated** across thousands of videos. - **AI algorithms** help classify videos by industry and type. - Statistical models remove outliers and reduce noise. - Only videos that meet **eligibility requirements** (traffic, duration, settings, etc.) are included. If a metric cannot be calculated (e.g., missing CTA setup) or there’s **not enough data**, the interface will show a warning or hide the comparison entirely. **Important Notes and Limitations:** - **Some metrics** (like Conversion Rate or Click Rate) require CTAs, Play Gates, or conversion scripts to be configured. - **Smart Vids** are excluded from both user and benchmark datasets. - **Industry selection** must be confirmed in your account to access benchmark data. - **Player settings** (autoplay, thumbnail design, placement, etc.) can impact results. Benchmarks provide **guidance, not absolute rules** — your unique audience and goals may vary. ### **Why Benchmarks Matter** - **Contextual insight:** Know what “good” looks like for your industry. - **Optimization guidance:** Identify metrics that need improvement. - **Feature adoption:** Encourages using CTAs, Play Gates, and conversion tracking. - **Retention driver:** Offers recurring insights that bring users back. - **Competitive edge:** Differentiates Vidalytics from standard analytics tools. ### **Common Questions** #### **What is the Benchmarks Report?** It’s a new analytics view that compares your video metrics against aggregated industry averages. It helps you interpret your numbers in context. #### **How are benchmark metrics calculated?** Benchmarks come from anonymized data across the Vidalytics platform, processed using AI and statistical models to create fair, relevant comparisons. #### **Why don’t I see benchmarks for some metrics?** If you haven’t configured CTAs, Play Gates, or conversion tracking — or if there’s insufficient data — those metrics may not appear. #### **How can I improve a low metric score?** You can: - Experiment with **Smart Autoplay** and **thumbnails** to improve Play Rate. - Add **Play Gates** to boost Opt-in Rate. - Optimize **CTAs and conversion scripts** for higher Conversion Rate. Check our related articles: - [How to Add CTAs to Your Videos](https://help.vidalytics.com/setting-up-call-to-action-cta-buttons?hsLang=en) - [Setting Up Play Gates](https://help.vidalytics.com/how-to-set-up-play-gates?hsLang=en) - [Tracking Conversions in Vidalytics](https://help.vidalytics.com/how-do-i-create-a-conversion-script-for-my-video?hsLang=en) --- If you have questions, feedback, or need assistance, contact our Customer Happiness Team at **[hi@vidalytics.com](mailto:hi@vidalytics.com)**  😊 - [Account Management & Billing](https://help.vidalytics.com/account-management-billing?hsLang=en#main-content) - [Account Management](https://help.vidalytics.com/account-management-billing?hsLang=en#account-management) - [Billing](https://help.vidalytics.com/account-management-billing?hsLang=en#billing) - [Bandwidth](https://help.vidalytics.com/account-management-billing?hsLang=en#bandwidth) - [Team & Users](https://help.vidalytics.com/account-management-billing?hsLang=en#team-users) - [Plans & Upgrades](https://help.vidalytics.com/account-management-billing?hsLang=en#plans-upgrades) - 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