Vidalytics + ActiveCampaign Integration

The Vidalytics and ActiveCampaign integration lets you automatically create and update contacts in ActiveCampaign based on how viewers interact with your videos. When a viewer submits a Play Gate, reaches a watch milestone, or triggers a tag, that data flows directly into ActiveCampaign — no manual work required.

What This Integration Enables

• Automated contact creation — when a viewer completes a Play Gate in Vidalytics, a new contact is automatically created in ActiveCampaign
• Automatic profile updates — existing contacts are updated with new tags based on their video interactions
• Enhanced lead segmentation — use video engagement data to trigger personalized campaigns and improve targeting based on exactly what each viewer watched

Step 1 — Enable the Integration in Vidalytics 

Open your Integrations page — in your Vidalytics account, navigate to the Integrations section and locate ActiveCampaign.

Enable the integration — click Enable Integration to generate your API token.

Copy your API token — save this token somewhere accessible. You will need it in the next step.

Step 2 — Connect Vidalytics to ActiveCampaign

Log in to ActiveCampaign — go to your ActiveCampaign account and navigate to the Apps section.

Find Vidalytics — use the search bar to locate Vidalytics and click on it.

Add your account — click Add an Account, paste the API token you copied from Vidalytics into the Token field, and click Connect to finalize the connection.

Step 3 — Configure Your Video Event Tracking

Choose the events to track — select the specific video events you want to monitor and send to ActiveCampaign. Options include:

• Play Gate completion
• Video percentage watched (e.g., 25%, 50%, 75%, 100%)
• Tag triggers based on viewer behavior

Assign tags — configure the tags you want applied to contacts in ActiveCampaign based on each event. These tags allow you to segment your audience and trigger the right follow-up sequences automatically.

Step 4 — Map Your Data Fields

Align your fields — map the Vidalytics data parameters (such as email, contact ID, or custom fields) to the corresponding fields in ActiveCampaign. This ensures viewer data is passed through correctly and attributed to the right contacts.

Finish the setup — once your field mapping is complete, click Finish to activate the integration.

CLICK below for the video walkthrough!

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If you have any questions, feedback, or need assistance, feel free to reach out to our Customer Happiness Team at hi@vidalytics.com.