To create a Zap, you'll need two apps to connect. First, a trigger app (Vidalytics, in this case), and an action app (which in this case will be the popular CRM ActiveCampaign, although it works with any other CRM, EMS, etc.)
Here's a short video about how to set up this Zap:
Note: you need to send people from your CRM, with a unique identifier (typically contact ID) appended onto the URL. Then the Vidalytics video needs to be on the landing page of where they will click over to. This is so Vidalytics can pick up this info in the URL and match it up to your CRM.